• No matter whether you are in Japan, Singapore, or the U.S., it's very difficult for patients to reach the appropriate care.
• For example, when people google their symptoms, many people find the medical information overwhelming, inaccurate and a bit scary.
• Even though players like pharmaceutical companies are trying to bring awareness to the medication they have developed, information is mostly provided by doctors.
• We are aiming to close the gap in the industry by guiding patients to the right care by being a reliable source of information.

• There are competitors in the US in terms of Symptom Checkers.
• However, they are very different regarding how and for who they provide value and how they acquire users. 
• It is also our uniqueness in that the B2B product is used by more than 1100 medical institutions in Japan, and the accuracy of the data is improving daily through feedback from physicians.

• Based on data extracted from about 50,000 medical articles, and the feedback we received from physicians daily, AI selects "questions to ask next" from about 3,500 types of question data and displays about 20 questions.
• The time required to answer the questions varies from person to person, but it takes 3 to 5 minutes.
• The AI can ask a wide range of questions, from the standardized questions asked on intake forms to the questions asked by doctors and nurses during medical interviews.
• It enables it to respond to a thousand different symptoms that vary from patient to patient.
• You can try our symptom checker here!

Ubie | Check Symptoms & Find Causes by AI

Ubie | Check Symptoms & Find Causes by AI - Answer quiz about your symptoms to find out possible causes, types, severity, and treatment for free by AI. Developed by doctors



ubiehealth.com

• We design/develop our product in a single scrum team.
• One of the interesting points from a design perspective at Ubie is every member has a strong curiosity in design and even MD or BizDev's create some prototype collaboratively.
• Here's a blog post with some context from one of our medical doctors!

Human error or Design error?

Recently, a healthcare provider received 5 times the dose of the Covid-19 vaccine in Singapore*. The article cites an investigation that showed it was due to human error resulting from a communication lapse. I'm glad to hear the staff is doing well and at low risk of a significant adverse outcome.



drterence.medium.com

Here are the examples below. Basically, every member has the authority to decide what to use in order to maximize the ROI of the business.

• We flexibly select development languages, frameworks and communication tools, etc according to their purpose and situation.

• We collaborate on a wide variety of design issues from user research to so-called UX writing or corporate branding etc.
• Here's one of the stories of how we collaborate for a better onboarding experience in Clinic

Designing a Better Onboarding Experience for an AI Symptom Checker at Clinics

With the Coronavirus raising fears of a possible health system breakdown, Ubie has made improvements to anticipate and possibly prevent in-hospital infections. Until recently, Ubie's services have been primarily used by large hospitals; but in light of the global health crisis, Ubie approached D4V-who partners with IDEO-to help rethink the onboarding experience and quickly facilitate the introduction of AI Monshin Ubie in regional clinics across Japan.



www.ideo.com

• We opened the Singapore subsidiary in Aug 2022. Singapore was selected because of its geographical and cultural background, with medical issues similar to Japan's. It was judged to be an appropriate first step for global expansion.
• New York was selected because many pharmaceutical companies have offices on the East Coast and for Ubie to accelerate its partnerships with them.

• We are using the framework of OKRs company-wide to set Objectives(O) and Key Metrics(KR) to measure what matters.
• OKRs are separated from individual evaluations and are mainly aimed at achieving stretch goals.
• All members are responsible for setting and promoting OKRs at any level proactively, rather than setting top-down goals as is often the case.
• We set and manage OKRs on a quarterly basis, but flexibly refine them according to changes in the environment and the progress of OKRs.

• Not required for Global team members.
• All of our work is designed to be performed adequately without the need to understand Japanese.
• If you need to communicate with team members in Japan, native Japanese speakers in Global Team will help you as a translator. Technical support, such as using the DeepL API in Slack, is also widely used across Ubie.